THE DOUX

WHAT IT DOUX?
Drop the base! 808 Base Gel is your length-loving curl anthem. This medium-hold foundation locks in definition while keeping frizz on mute. Stack it under your style for juicy, bouncy curls. Wash + Go's, Twist-Outs, and TWA's about to pop.

WHAT’S GOOD?

• Honey: Juicy, All-day curls
• Slippery Elm: Frizz + Tangle protection
• Marshmallow Root: Definition + Bounce

DOUX YOU:

• Apply to wet hair in sections, letting curls clump
• Use alone or layer with MOUSSE DEF
• Diffuse until 100% dry for extra bounce
• Fluff and go!
  

PRO TIP: Always apply 808 Base Gel first. No oils before gel!

Aloe Barbadensis Leaf Juice Powder, Water (Aqua), Cetearyl Alcohol, Behentrimonium Methosulphate, C13-15 Alkane, Cetrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Butylene Glycol, Aminoethylaminopropyl Dimethicone, Polyquaternium-37, PPG-1 Trideceth-6, Propylene Glycol Dicaprylate/Dicaprate, Stearalkonium Chloride, Aloe Vera Callus Extract (Stem Cell), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Ananas Sativus (Pineapple) Fruit Extract, Glycerin, Phenethyl Alcohol, Fragrance, Hydrolyzed Quinoa, Cereus Grandiflorus (Cactus) Flower Extract, Hydrolyzed Soy Protein, Tocopheryl Acetate, Caprylhydroxamic Acid, Arginine, Brassica Campestris/Aleurites Fordi Oil Copolymer, Aspergillus Ferment, Disodium EDTA, Lactic Acid, Alanine , Aspartic Acid , Glutamic Acid, Histidine, Isoleucine, Leucine, Lysine, Phenylalanine, Proline, Serine, Threonine, Tyrosine, Valine

WHAT IT DOUX?
Super-charged honey curl custard for the “woke up like this” win! She hydrates, protects, and defines even the tightest curls. No crunch. No flake. 
No cap! Just #science 

WHAT’S GOOD?

• Honey: Super-charged for sleek curls
• Aloe: Moisturizes + Hydrates hair
• Vitamin E: Protects Scalp + Growth

DOUX YOU:

• Apply to clean, very wet hair in small sections.
• Rake through with fingers to clump curls.
• Hood dry or diffuse until 100% dry. 

IN THE MIX

Aqua (Water, Eau), Propanediol, Acrylates Copolymer, Maltodextrin/VP Copolymer, Sorbitol, PVP, Aminomethyl Propanol, Parfum (Fragrance), Acylates/C1030 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Hydroxypropyltrimonium Honey, Mel (, Miel), Panthenol, Sodium Hyaluronate, Keratin Amino Acids, Silk Amino Acids, Ascorbic Acid, Tocopheryl Acetate, Aloe Barbadensis Leaf Juice, Lactic Acid, Ethylhexylglycerin.

WHAT IT DOUX?
Control paste-meets-pomade. Bonita Afro Balm™ is for you if you want the performance, control, and weight of butter or oil minus the build-up. Keep natural curls, coils, twists, and braids looking fresh from start to finish. 

WHAT’S GOOD?

• Goji Berry: To improve overall shine
• Coconut Oil: Locking in that moisture
• Sweet Almond Oil: For no more frizz

DOUX YOU:

• A little goes a long way! Apply a small amount to wet or dry hair to control frizz and sustain moisture.
• Best for softening and refreshing twist-outs, braid-outs,and finger styling to elongate and soften hair without flaking or sticky residue. Best used on it’s own.

IN THE MIX

Water (Aqua), Glycerin, Cocos Nucifera (Coconut) Oil, Glyceryl Stearate, PVP/VA Copolymer, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Hydrogenated Vegetable Oil, Canola Oil (and) Zea Mays (Corn) Starch (and) Silica, Acetylated Lanolin, Cetearyl Alcohol, PEG-8 Dilaurate, Ceteareth-20, Coco Glucoside, Glyceryl Oleate, Phenoxyethanol, Benzoic Acid, Ethylhexylglyerin, Glycereth-2 Cocoate, Stearyl Alcohol, Carbomer, Daucus Carota Sativa (Carrot) Seed Oil, Titanium Dioxide (CI 77891), Xanthan Gum, Sodium Citrate, Butyrospermum Parkii (Shea Butter), Lycium Barbarum (Goji) Fruit Extract, Aloe Barbadensis Leaf Juice, Silk Amino Acids, Tocopheryl Acetate, Panthenol, Disodium EDTA, Amino Propanol, Citric Acid, Fragrance (Parfum)

WHAT IT DOUX?
C.R.E.A.M. (Curls Rule Everything Around Me) will have your twists and curls living their best life. This rich formula fights shrinkage while serving that length retention. More moisture, more bounce, less breakage.

WHAT’S GOOD?

• Coconut: Reduces shrinkage
• Rose Water: Increases hair elasticity
• Vitamin E: Protects + Moisturizes

DOUX YOU:

• Apply to clean, damp or dry hair, and twist, finger coil, or shingle.
• For best results, allow hair to dry before manipulating or separating curls. We mean it. No fuss = No frizz.

IN THE MIX

Water (Aqua), Behentrimonium Methosulphate, Cetearyl Alcohol, Propanediol, Dimethicone, Carthamus Tinctorius (Safflower) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Ricinus Communis (Castor) Seed Oil, Linum Usitatissium (Linseed) Seed Oil, Glyceryl Stearate SE, PEG-100 Glyceryl Stearate, Dimethicone, Cucurbita Pepo (Pumpkin) Seed Oil, Oryza Sativa (Rice) Bran Oil, Cannabis Sativa Seed Oil, Hydrogenated Castor Oil, Polysorbate 60, Phenoxyethanol, Benzoic Acid, Ethylhexylglycerin, Glycereth-2 Cocoate, Aloe Barbadensis Leaf Juice, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopheryl Acetate, Panthenol, Silk Amino Acid, Disodium EDTA, Fragrance (Parfum) Caramel, Yellow 5 (CI 19140), Red 4 (CI 14700)

WHAT IT DOUX?

FAST FORWARD prepares hair for heat styling with DOUX-plex™ bonding technology, delivering intense moisture to restore elasticity and strength in preparation for heat styling. Smoothing the cuticle to reduce friction and tension, providing instant detangling and a silky-soft finish.

WHAT'S GOOD?

• Aloe Stem Cell: Protects Hair Against Heat
• Cactus: Delivers Moisture + Elasticity
• Pataua Oil: For Smooth, Tangle-Free Strands
• DOUX-plex™: Bonding formula blocks humidity

DOUX YOU:

After cleansing with The Doux PRESS REWIND Curl Retention Shampoo™, apply a generous amount from scalp to ends. Gently detangle with fingers or a detangling tool, starting at the ends and working up toward the scalp. Allow it to sit for 3-5 minutes, then rinse thoroughly.

IN THE MIX

Aloe Barbadensis Leaf Juice Powder, Water (Aqua), Cetearyl Alcohol, Behentrimonium Methosulphate, C13-15 Alkane, Cetrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Butylene Glycol, Aminoethylaminopropyl Dimethicone, Polyquaternium-37, PPG-1 Trideceth-6, Propylene Glycol Dicaprylate/Dicaprate, Stearalkonium Chloride, Aloe Vera Callus Extract (Stem Cell), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Ananas Sativus (Pineapple) Fruit Extract, Glycerin, Phenethyl Alcohol, Fragrance, Hydrolyzed Quinoa, Cereus Grandiflorus (Cactus) Flower Extract, Hydrolyzed Soy Protein, Tocopheryl Acetate, Caprylhydroxamic Acid, Arginine, Brassica Campestris/Aleurites Fordi Oil Copolymer, Aspergillus Ferment, Disodium EDTA, Lactic Acid, Alanine , Aspartic Acid , Glutamic Acid, Histidine, Isoleucine, Leucine, Lysine, Phenylalanine, Proline, Serine, Threonine, Tyrosine, Valine.

WHAT IT DOUX?
FRESH RINSE hits different when your hair's thirsty for that good-good moisture. This Shea Butter and Sea Silk duo drops major hydration while keeping the heat and elements in check. Clean formula, no sulfates or parabens in sight. 

WHAT’S GOOD?

• Silk Amino Acids: Strengthens + Protects
• Aloe: Moisturizes + Hydrates
• Shea Butter: Soothes + Softens

DOUX YOU:

• Apply to clean hair.
• Leave on for 1 to 3 minutes and detangle.
• Rinse thoroughly.

IN THE MIX

Water (Aqua), Cetearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Dimethicone, Amodimethicone, Behentrimonium, Methosulphate, C10-40 Isoalkylamidopropylethyldimonium Ethosulphate, Butyrospermum Parkii (Shea) Butter, Olea Europaea (Olive) Fruit Oil, Cyclopentasiloxane, Dimethiconol, Phenoxyethanol, Benzoic Acid, Ethylhexylglycerin, Glycereth-2 Cocoate, Citric Acid, Aloe Barbadensis Leaf Juice, Tocopheryl Acetate, Panthenol, Silk Amino Acids, Disodium EDTA, Coumarin, Fragrance (Parfum)

WHAT IT DOUX?
Revive your curls on the go! FRESH TO DEF Leave-in Curl Refresher detangles, de-frizzes, and reactivates previously-styled curls for the ultimate juice-boost. Re-style, remix, or use alone as a leave-in for soft, shiny hair.

WHAT’S GOOD?

• Aloe: Smooths + Protects
• Bamboo: Makes strands stronger, period
• Keratin: Natural, healthy shine

DOUX YOU:

• Apply a small amount to refresh & moisturize dry curls.
• Smooth from root to end, concentrating on the frizzy areas. 

IN THE MIX

Water (Aqua), Aloe Barbadensis Leaf Juice, Vitis Vinifera (Grape) Seed Oil, Glycerin, Caprylic/ Capric, Triglyceride, Cetrimonium Chloride, Maltodextrin/VP Copolymer, Cetearyl Alcohol, PEG-40 Castor Oil, Stearalkonium Chloride, Bambusa Vulgaris (Bamboo) Extract, Hydrolyzed Keratin, Hydrolyzed Wheat Protein Guar Hydroxypropyltrimonium Chloride, Dehydroacetic Acid, Benzyl Alcohol, Fragrance (Parfum)

WHAT IT DOUX?
GANGSTER WRAP's your ride-or-die for pixies, roller sets, and wraps. This heat-protecting styler shuts down root and new growth swelling. Frizz? Humidity? Consider 'em handled. Doubles as a soft-hold mousse for your curly days.

WHAT'S GOOD?

• Aloe: Protects your strands
• Jojoba Oil: Keeps swelling in check
• Grapeseed Oil: High heat protection
• DOUX-plex™: Bonding formula blocks humidity

DOUX YOU:

• ROD SETS: Apply a generous amount to damp hair in sections, and roll or wrap as desired.
• PIXIES: Apply liberally and mold/set hair flat before sitting under a hooded dryer.
• TRANSITIONING HAIR: Apply a small amount to stubborn roots and edges before blow-drying for added control and humidity resistance when wearing a silk press.

Water (Aqua), Polyquaternium-55, Polysorbate 20, Cetrimonium Chloride, Phenethyl Alcohol, Decyl Glucoside (Alkyl polyglucoside), Glycerin , Panthenol, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Caprylhydroxamic Acid, Fragrance, Tocopheryl Acetate

WHAT IT DOUX?
“OoOoO Wash it first, wash it first!” Cleanliness is step one to achieving divine and defined curls. Our honey shampoo cleanses stressed hair and kicks build-up to the curb while improving moisture retention. Less friction means less frizz. No cap! Just #science.

WHAT’S GOOD?

• Honey: Super-charged for sleek curls
• Aloe: Smooths + protects strands
• Vitamin E: Growth + UV protection 

DOUX YOU:
Apply to wet hair and massage from root to ends. Rinse and repeat. 

IN THE MIX

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Propanediol, Cetrimonium Chloride, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Cocoyl Glutamate, Guar Hydroxypropyltrimonium Chloride, PEG-150 Distearate, Hydroxypropyltrimonium Honey, Mel (Honey, Miel), Panthenol, Sodium Hyaluronate, Keratin Amino Acids, Silk Amino Acids, Ascorbic Acid, Tocopheryl Acetate, Aloe Barbadensis Leaf Juice, Lactic Acid, Ethylhexylglycerin, Propylene Glycol, Citric Acid, Sodium Hydroxide.

WHAT IT DOUX?
MIST DEMEANOR's about to make your shine game legendary! This high-gloss finisher brings dull curls back to life and puts humidity on lockdown. Heat protection? That's just a bonus. Even your tiniest curls catch the glow. 

WHAT’S GOOD?

• Keratin: Smooths hair naturally
• Aloe: Smooths + protects strands
• Rosemary Extract: Supports healthy scalp + shine

DOUX YOU:
Mist onto dry hair as a finish for poppin’ shine or prior to heat styling.

Glycine Soja (Soybean) Oil, Helianthus Annuus (Sunflower) Seed Oil, Isododecane, Isopropyl Palmitate, Caprylic/Capric Triglyceride, Parfum (Fragrance), Myristyl Laurate, Myristyl Myristate, Hydroxypropyltrimonium Honey, Mel (Honey, Miel), Panthenol, Sodium Hyaluronate, Keratin Amino Acids, Silk Amino Acids, Ascorbic Acid, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Extract, Oryza Sativa (Rice) Bran Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Aloe Barbadensis Leaf Juice, Lactic Acid.

WHAT IT DOUX?
The OG texture queen! Our award-winning foam gives you that perfect hold for defined curls or sleek styles. No flakes, no crunch - just touchable bounce and shine that keeps you styled all day. 

WHAT’S GOOD?

• Aloe: Moisturizes + hydrates hair
• Silk Proteins: Strengthening and protecting strands
• Natural Humectants: For soft, touchable hair

DOUX YOU:

• Curly styles: Distribute liberally through damp hair, smoothing from root to ends.
• Straight styles: Apply a quarter-sized amount to edges prior to blowing dry for added shine, control, and resistance to humidity.

IN THE MIX

Water, Polyquaternium-55, Cocamidopropyl Hydroxysultaine, Aloe Barbadensis Leaf, PVP, Tocopheryl Acetate, Citric Acid, Silk Amino Acids, Polysorbate 20, Ethylhexylglycerin, Oleth-20, Fragrance (Parfum), Glycereth-2 Cocoate, Isostearamidopropyl Morpholine Lactate, Phenoxyethanol, Benzoic Acid, Disodium EDTA

Introducing the Mousse Def Texture Foam Travel Size

WHAT IT DOUX? 
The iconic Mousse Def™ formula, is now in TSA-approved size! Same award-winning magic for defined curls or sleek styles, just packed for your next adventure. Take it on-the-go for effortless style + hydration anywhere. 

WHAT’S GOOD?

• Aloe: Moisturizes + hydrates hair
• Silk Proteins: Strengthening and protecting strands
• Natural Humectants: For soft, touchable hair
• TSA Approved: 3.4 Fl Oz + Foam Pump

Water, Polyquaternium-55, Cocamidopropyl Hydroxysultaine, Aloe Barbadensis Leaf, PVP, Tocopheryl Acetate, Citric Acid, Silk Amino Acids, Polysorbate 20, Ethylhexylglycerin, Oleth-20, Fragrance (Parfum), Glycereth-2 Cocoate, Isostearamidopropyl Morpholine Lactate, Phenoxyethanol, Benzoic Acid, Disodium EDTA

WHAT IT DOUX?
The secret to your best Wash & Go is in the cleanse! NO SCRUBS Exfoliating Shampoo prepares hair and scalp for optimal moisture retention by gently lifting product residue and dead cells to restore softness and shine.

WHAT’S GOOD?

• Honey: Soothes + Smells Good
• Aloe: Smooths + protects hair
• Green Tea: Prevents breakage + snapping

DOUX YOU:
Apply to wet hair, lather, rinse and repeat if necessary.

IN THE MIX

Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate Cocamidopropyl Betaine, Disodium Cocoamphodipropionate Coco-Glucoside, Glycol Distearate, PEG-150 Distearate, Lauryl Glucoside, Panthenol, Honey, Aloe Barbadensis Leaf Juice, Tetrahexyldecyl Ascorbate, Tocopheryl Acetate, Butyrospermum Parkii (Shea) Butter, Camelia Sinensis (Green Tea) Leaf Extract, Mentha Piperita (Peppermint) Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Silk Amino Acids, Glycerin, Polysorbate-20, Disodium EDTA, Dehydroacetic Acid Citric Acid, Sodium Chloride, Fragrance (Parfum), Blue No.1 (CI. 42090).

WHAT IT DOUX?
ONE LOVE gives you that clean, conditioned life without the waxy drama. Perfect for quick wash n' gos between wash days or as your pre-poo partner in crime. Whether you're going straight or keeping it curly, it detangles and rinses clean. No love lost, just gains.

WHAT’S GOOD?

• Jojoba: Cuss-free Detangling
• Grapeseed oil: Stands-up to heat
• Aloe: Moisturizes + Hydrates

DOUX YOU:

• Apply to wet hair. Work it through as you would regular shampoo
• Rinse
• Style as usual. Doux you!

IN THE MIX

Water (Aqua), Cetearyl Alcohol, Behentrimonium Chloride, Decyl Glucoside, Cetyl Alcohol, Behentrimonium Methosulphate, Ceteareth-20, Polyquaternium 7, Stearamidopropyl Dimethylamine, Sodium Cocoamphoacetate, Dimethicone, Amodimethicone, Cetrimonium Chloride, Trideceth-12, Lactic Acid, PEG-12 Dimethicone, Phenoxyethanol, Ethylhexylglycerin, Capryl Glycol, Panthenol, Aloe Barbadensis Leaf Juice, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopheryl Acetate, Panthenol, Silk Amino Acid, Disodium EDTA, Fragrance (Parfum) Red 33 (CI 17200)

WHAT IT DOUX?
PRESS REWIND strengthens as it cleanses, using DOUX-plex™ bonding technology to restore moisture, prevent heat damage, and preserve curls and coils. Cleanses, detangles, and smooths, leaving hair soft and silky for frizz-free heat or wash'n'go styling. Curly to straight and back again!

WHAT'S GOOD?

• Aloe Stem Cell: Strengthens + Repairs
• Pataua Oil: Smooths + Moisturizes
• Cactus: Smooths + Detangles
• DOUX-plex™: Bonding formula blocks humidity

DOUX YOU:

• Rinse hair with warm water until fully saturated.
• Apply a generous amount, working through from scalp to ends.
• Leave in for 2-3 minutes. Rinse and repeat.
• Follow with The Doux FAST FORWARD Heat Prep Conditioner.
• For best results, we recommend applying this product to hair free of heavy waxes or oil-based stylers.*

IN THE MIX

Aloe Barbadensis Leaf Juice Powder, Sodium C14-16 Olefin Sulfonate, Water (Aqua), Cocamidopropyl Betaine, Cetrimonium Chloride, PPG-3 Benzyl Ether Myristate, Quaternium-91, Guar Hydroxypropyltrimonium Chloride, C13-15 Alkane,Aspergillus Ferment, Aloe Vera Callus Extract (Stem Cell), Ananas Sativus (Pineapple) Fruit Extract, Hydrolyzed Soy Protein, Glycerin, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Phenethyl Alcohol, Potassium Dimethicone PEG-7 Panthenyl Phosphate, Sodium Cocoyl Amino Acids, Cereus Grandiflorus (Cactus) Flower Extract, Fragrance, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol,Arginine, Caprylhydroxamic Acid, Brassica Campestris/Aleurites Fordi Oil Copolymer, Lactic Acid, Oenocarpus Bataua Fruit Oil, Sodium Hydroxide,Tocopheryl Acetate.

WHAT IT DOUX?
SWAG GOO Edge Control Gel serving healthy edges for the culture? 
Yes please! Provides strong, all-day hold for edges, braids, and waves. Non-greasy, non-flaking.

WHAT’S GOOD? 

• Aloe: Moisturizes + Hydrates
• Vitamin E: Protects Scalp + Growth
• Coconut Oil: Non-greasy shine

DOUX YOU:
Apply directly to edges or use during styling for all day control.

INGREDIENTS 

Water (Aqua), Ceteareth-25, PEG-7 Glyceryl Cocoate, Propylene Glycol, PEG-7 Hydrogenated Castor Oil, PEG-40 Hydrogenated Castor Oil, Cocos Nucifera (Coconut)Oil, Prunus Amygdalus Dulcis (Sweet Almond ) Oil, Phenoxyethanol, Benzoic Acid, Ethylhexylgylcerin, Glycereth-2, Cocoate, Aloe Barbadensis Leaf Juice, Rosmarinus Officinalis (Rosemary ) Leaf Extract, Tocopheryl Acetate, Panthenol, Silk Amino Acid, Disodium EDTA, Fragrance (Parfum)

WHAT IT DOUX?
Quick & easy deep conditioning in 5 minutes?! THAT'S DEEP's rapid conditioning formula awakens your scalp and activates natural moisture. Working below the surface to boost strength, bounce, and smoothness. Frizz and dryness? Consider them handled.

WHAT’S GOOD?

• Honey: Soothes + softens
• Tea Tree Oil*: Prevents breakage and snapping
• Peppermint Oil*: For reducing that frizz

DOUX YOU:

• Apply to clean wet hair, and detangle in sections.
• Allow to penetrate for 5 minutes or less.
• Rinse thoroughly.

*Product contains mint extracts. We recommend performing a patch test prior to use if you have previously experienced sensitivity to peppermint or tea tree oil. Avoid contact with eyes. If irritation occurs, rinse thoroughly and discontinue use.

IN THE MIX

Water (Aqua, Eau), Glycerin, Polyquaternium-32, Propylene Glycol, Dimethicone, Amodimethicone, Cetrimonium Chloride, Trideceth-12, Methyl Gluceth-10, Cyclopentasiloxane, Persea Gratissima (Avocado) Oil, Panthenol, Honey, Tetrahexyldecyl Ascorbate, Tocopheryl Acetate, Butyrospermum Parkii (Shea) Butter, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Camellia Sinensis (Green Tea) Leaf Extract, Mentha Piperita (Peppermint) Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Fragrance (Parfum), Caprylyl Glycol, Phenoxyethanol, Blue No.1 (CI. 42090), Yellow No.5 (CI. 19140).