- ANTICRAFT TWIXT HEADWRAPS
- BOUNCE CURL
- CHEY HAIRCARE
- CHRISTOPHE ROBIN
- CLEVER CURL
- COLOR WOW
- CURLS
- CURL JUNKIE
- CURLSMITH
- CURLY HAIR PROTEIN
- CURLY KIDS
- CURLY SECRET
- DAMN GINA SILK HAIR TURBANS
- DAVROE
- DENMAN BRUSHES
- EVERESCENTS
- ECOSLAY
- FLORA & CURL
- FILTERED BEAUTY SHOWER PURIFIER
- HAIR DANCE
- INNERSENSE
- KINDER CURLS
- LARRY KING HAIR
- LOHY
- LONG HAIR DONT CARE
- MICHE BEAUTY
- MIXED CHICKS
- MUK ELECTRICAL
- OLAPLEX
- PRETTY CURLY GIRL
- RIZOS CURLS
- RIZVAN
- SLICK KIDS
- SILK PRODUCTS
- SOULTA BEAUTY
- THERMAL HAIRCARE
- THE DOUX
- TOOTILAB
- TREPADORA
- WETBRUSH
- WITCH I LOVE YOUR HAIR
Formulated to really work on all curl types
We're not just saying that to tick a diversity box. We test everything with experts of all textures and curl patterns.
Our Mission
Taking the effort out of curl care, making it easy for anyone to rock their natural texture.
And when we say anyone, we really mean anyone. No matter your curl pattern, gender, age, ethnicity, Hogwarts House, if you put pineapple on pizza or wear socks with sandals.
Hi! I'm Gaia
I've been working in the curly hair industry for 7 years, developing award-winning products for people of all curl types.
I'm the brain behind our formulas and the face showing up in pyjamas on our social media platforms.
8 products
SOFT LEAVE IN CREAM 300ML
Regular price $62.00WHAT IT DOES
- Hydrating and conditioning
- Enhances your natural texture
- Improves curl retention
- Smooths and softens the hair
- Not heavy or greasy
WHO IS IT FOR
All types of curls, waves and coils
WHAT NO ONE TELLS YOU
Leave-in conditioners are not styling products! They provide softness and moisture, but on their own they won’t give much definition and frizz control. Always pair it with a styling gel to make your curls last for longer.
ACCESSIBILITY
The bottles have braille on pack to help identify them if you are visually impaired. The Soft Leave-in Cream has the letters L-V-N.
Simple Instructions
Use on soaking wet hair. Rake it through your curls thoroughly until they are evenly coated. Start with a dime-size and add more if needed, until the hair feels a little slimy - a little goes a long way. Gently scrunch to help curls spring up, then follow with the All Weather Styling Gel for long-lasting definition and frizz control.
Signature Fragrance
Crafted by one of the world's best perfume houses, our fresh gender-neutral scent contains a patented calming fragrance technology scientifically proven to lift your mood.
Head notes: Lemon, Waterlily
Heart notes: Clary Sage, Marine
Base notes: Cedarwood, Abelmosk Seed, Amber
Full Ingredient List
Water (Aqua), Cetearyl Alcohol, Cicer Arietinum Seed Extract, Glycerin, Polyglyceryl-4 Caprate, Propylene Glycol, Hydroxyethylcellulose, Linum Usitatissimum (Linseed) Seed Oil, Behentrimonium Chloride, Phenoxyethanol, Polyquaternium-37, Fragrance (Parfum), Chlorphenesin, Citrus Aurantium Dulcis (Orange) Fruit Extract, Dicaprylyl Carbonate, Astrocaryum Murumuru Seed Butter, Benzyl Alcohol, Butyrospermum Parkii (Shea) Butter,
Citric Acid, Simmondsia Chinensis (Jojoba) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Trisodium Ethylenediamine Disuccinate, Lactobacillus Ferment, Sodium Hydroxide, Hexyl Cinnamal, Limonene, Alpha-isomethyl Ionone, Linalool.
SUSTAINABILITY
Bottle
Fully recyclable and made of 100% recycled ocean bound plastic collected by the Prevented Ocean Plastic™ programme. They work with bottle collectors in areas where the coastline is at risk of ocean plastic pollution, to give waste a value and create economic benefits for individuals and local communities.
LABEL
Easily recyclable with the bottle without needing to peel it off first. It's upcycled from 99% bio-based byproducts that would otherwise go to waste, such as used cooking oil. The production process of this material uses 85% less energy than traditional labels and 9% less CO2.
CAP
Unfortunately, our caps are not that special. Our suppliers are working on making them with ocean bound plastic as well, but the technology is not quite there yet, so we had a little setback. For now, they are made with virgin PP plastic, but they are still fully recyclable. Watch this space!
ALL WEATHER STYLING GEL 300ML
Regular price $62.00The one that defines your curls and protects from frizz, come rain or shine.
WHAT IT DOES
- Medium flexible hold
- Defines curls and prevents frizz
- Protects your style from rain, humidity and hot weather
- Protects from heat damage
- No flakes or stickiness
- Medium flexible hold
- Defines curls and prevents frizz
- Protects your style from rain, humidity and hot weather
- Protects from heat damage
- No flakes or stickiness.
WHO IS IT FOR
All types of curls, waves and coils
All types of curls, waves and coils
WHAT NO-ONE TELLS YOU
If your hair is crunchy after you’ve dried it, don't worry, that’s a good sign! It means that your style has been locked in place, so it will last longer and have less frizz. The crunch is just temporary. Once the hair is dry, gently scrunch it to break the cast and turn it soft and bouncy again.
ACCESSIBILITY
The bottles have braille on pack to help identify them if you are visually impaired. The All Weather Styling Gel has the letters G-E-L.
Simple Instructions
Use on soaking wet hair. Smooth it on your curls until they are evenly coated. A little goes a long way. Start with a dime-size and add more if needed, until the hair feels a little slimy. Gently scrunch to help curls spring up, then diffuse or air dry. After the hair is fully dry, scrunch again to break the crunchy cast and reveal soft, bouncy and defined results.
Signature Fragrance
Crafted by one of the world's best perfume houses, our fresh gender-neutral scent contains a patented calming fragrance technology scientifically proven to lift your mood.
Head notes: Lemon, Waterlily
Heart notes: Clary Sage, Marine
Base notes: Cedarwood, Abelmosk Seed, Amber
Full Ingredient List
Water (Aqua), Hydrolyzed Corn Starch, Glycerin, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Citric Acid, Phenoxyethanol, Benzyl Alcohol, Fragrance (Parfum), Fructose, Hydroxyacetophenone, Sodium Hydroxide, Trisodium Ethylenediamine Disuccinate, Polyglyceryl-4 Caprate, Ethylhexylglycerin, Pentylene Glycol, Salicylic Acid, Sodium Citrate, Sodium Hyaluronate, Polyporus Umbellatus (Mushroom) Extract, Hexyl Cinnamal, Limonene, Alpha-isomethyl Ionone, Linalool.
GENTLE SHAMPOO 400ML
Regular price $61.00The one that washes your curls without making them feel like straw.
Curly hair shampoos don’t foam as much as regular ones, because they are designed to be more gentle. If you need a deeper cleanse, shampoo twice!
WHAT IT DOES
- Gentle but deep cleansing
- Leaves the scalp feeling clean without making the hair feel stripped
- Nice creamy lather
- Fortified with prebiotics to help balance the scalp
- Suitable for frequent washes
WHO IS IT FOR
All types of curls, waves and coils
ACCESSIBILITY
The bottles have braille on pack to help identify them if you are visually impaired. The Gentle Shampoo has the letters S-H-P.
INGREDIENTS
Water (Aqua), Cocamidopropyl Betaine, Lauryl Glucoside, Glycerin, Sodium Methyl Cocoyl Taurate, Aloe Barbadensis Leaf Juice Powder, Caprylyl/Capryl Glucoside, Sodium Lauroyl Sarcosinate, Sodium Cocoamphoacetate, Inulin, Fragrance (Parfum), Benzyl Alcohol, Polyquaternium-7, Potassium Sorbate, Saccharide Isomerate, Argan Oil Glycereth-8 Esters, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Chloride, Alpha-Glucan Oligosaccharide, Trisodium Ethylenediamine Disuccinate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Sodium Citrate, Hexyl Cinnamal.
Sustainably-sourced from palm or coconut, this blend of natural foaming cleansing agents effectively washes the scalp without stripping curls of their natural moisture
This prebiotic active ingredient derived from chicory root helps nurture the good bacteria on the scalp to support and maintain the balance of its microbiome
Extracted from plant-based sugars, this active ingredient provides deep moisture to the hair and scalp, while helping soothe and restore its natural barrier
We use a water-soluble compound that allows to add the benefits of Argan Oil (moisture, softness and conditioning) without any of its greasiness
DETANGLING CONDITIONER 400ML
Regular price $61.00The one that hydrates and detangles your curls so you’re not tied up in knots.
WHAT IT DOES
- Instantly detangles all types of curls
- Extreme slip for easy brushing under the shower
- Smooth, silky texture
- Doesn't weigh hair down
- Fortified with prebiotics to help balance the scalp
WHO IS IT FOR
All types of curls, waves and coils
WHAT NO-ONE TELLS YOU
If your hair is particularly tangled, you can use this conditioner to detangle before your shampoo, and then use it again after for an extra boost of moisture
ACCESSIBILITY
The bottles have braille on pack to help identify them if you are visually impaired. The Detangling Conditioner has the letters C-O-N
MOISTURE
Developed from a blend of blackberry and coconut, this advanced complex replenishes the hair’s lipid content, smoothing and moisturising the strands while making it easier to detangle
SOOTHE
Extracted from plant-based sugars, this active ingredient provides deep moisture to the hair and scalp, while helping soothe and restore its natural barrier
BALANCE
This prebiotic active ingredient derived from chicory root helps nurture the good bacteria on the scalp to support and maintain the balance of its microbiome
SOFTNESS
This conditioning active, naturally derived from rapeseed oil, is one of the best ingredients to soften and condition curly hair, providing unparalleled slip
INGREDIENTS
Water (Aqua), Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Propylene Glycol, Polyglyceryl-4 Caprate, Hydroxyethylcellulose, Cetrimonium Chloride, Inulin, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-37, Polyquaternium-11, Saccharide Isomerate, Citric Acid, Sodium Benzoate, Cocos Nucifera (Coconut) Seed Butter, Alpha-Glucan Oligosaccharide, Laureth-2, Ribes Nigrum (Black Currant) Seed Oil, Trisodium Ethylenediamine Disuccinate, Niacinamide, Panthenol, Pentylene Glycol, Sodium Citrate, Ethylhexylglycerin, Hexyl Cinnamal.
ALL WEATHER STYLING GEL MINI 75ML
Regular price $24.95The one that defines your curls and protects from frizz, come rain or shine.
WHAT IT DOES
- Medium flexible hold
- Defines curls and prevents frizz
- Protects your style from rain, humidity and hot weather
- Protects from heat damage
- No flakes or stickiness
- Medium flexible hold
- Defines curls and prevents frizz
- Protects your style from rain, humidity and hot weather
- Protects from heat damage
- No flakes or stickiness.
WHO IS IT FOR
All types of curls, waves and coils
All types of curls, waves and coils
WHAT NO-ONE TELLS YOU
If your hair is crunchy after you’ve dried it, don't worry, that’s a good sign! It means that your style has been locked in place, so it will last longer and have less frizz. The crunch is just temporary. Once the hair is dry, gently scrunch it to break the cast and turn it soft and bouncy again.
ACCESSIBILITY
The bottles have braille on pack to help identify them if you are visually impaired. The All Weather Styling Gel has the letters G-E-L.
Simple Instructions
Use on soaking wet hair. Smooth it on your curls until they are evenly coated. A little goes a long way. Start with a dime-size and add more if needed, until the hair feels a little slimy. Gently scrunch to help curls spring up, then diffuse or air dry. After the hair is fully dry, scrunch again to break the crunchy cast and reveal soft, bouncy and defined results.
Signature Fragrance
Crafted by one of the world's best perfume houses, our fresh gender-neutral scent contains a patented calming fragrance technology scientifically proven to lift your mood.
Head notes: Lemon, Waterlily
Heart notes: Clary Sage, Marine
Base notes: Cedarwood, Abelmosk Seed, Amber
Full Ingredient List
Water (Aqua), Hydrolyzed Corn Starch, Glycerin, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Citric Acid, Phenoxyethanol, Benzyl Alcohol, Fragrance (Parfum), Fructose, Hydroxyacetophenone, Sodium Hydroxide, Trisodium Ethylenediamine Disuccinate, Polyglyceryl-4 Caprate, Ethylhexylglycerin, Pentylene Glycol, Salicylic Acid, Sodium Citrate, Sodium Hyaluronate, Polyporus Umbellatus (Mushroom) Extract, Hexyl Cinnamal, Limonene, Alpha-isomethyl Ionone, Linalool.
SOFT LEAVE IN CREAM MINI 75ML
Regular price $24.95WHAT IT DOES
- Hydrating and conditioning
- Enhances your natural texture
- Improves curl retention
- Smooths and softens the hair
- Not heavy or greasy
WHO IS IT FOR
All types of curls, waves and coils
WHAT NO ONE TELLS YOU
Leave-in conditioners are not styling products! They provide softness and moisture, but on their own they won’t give much definition and frizz control. Always pair it with a styling gel to make your curls last for longer.
ACCESSIBILITY
The bottles have braille on pack to help identify them if you are visually impaired. The Soft Leave-in Cream has the letters L-V-N.
Simple Instructions
Use on soaking wet hair. Rake it through your curls thoroughly until they are evenly coated. Start with a dime-size and add more if needed, until the hair feels a little slimy - a little goes a long way. Gently scrunch to help curls spring up, then follow with the All Weather Styling Gel for long-lasting definition and frizz control.
Signature Fragrance
Crafted by one of the world's best perfume houses, our fresh gender-neutral scent contains a patented calming fragrance technology scientifically proven to lift your mood.
Head notes: Lemon, Waterlily
Heart notes: Clary Sage, Marine
Base notes: Cedarwood, Abelmosk Seed, Amber
Full Ingredient List
Water (Aqua), Cetearyl Alcohol, Cicer Arietinum Seed Extract, Glycerin, Polyglyceryl-4 Caprate, Propylene Glycol, Hydroxyethylcellulose, Linum Usitatissimum (Linseed) Seed Oil, Behentrimonium Chloride, Phenoxyethanol, Polyquaternium-37, Fragrance (Parfum), Chlorphenesin, Citrus Aurantium Dulcis (Orange) Fruit Extract, Dicaprylyl Carbonate, Astrocaryum Murumuru Seed Butter, Benzyl Alcohol, Butyrospermum Parkii (Shea) Butter,
Citric Acid, Simmondsia Chinensis (Jojoba) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Trisodium Ethylenediamine Disuccinate, Lactobacillus Ferment, Sodium Hydroxide, Hexyl Cinnamal, Limonene, Alpha-isomethyl Ionone, Linalool.
SUSTAINABILITY
Bottle
Fully recyclable and made of 100% recycled ocean bound plastic collected by the Prevented Ocean Plastic™ programme. They work with bottle collectors in areas where the coastline is at risk of ocean plastic pollution, to give waste a value and create economic benefits for individuals and local communities.
LABEL
Easily recyclable with the bottle without needing to peel it off first. It's upcycled from 99% bio-based byproducts that would otherwise go to waste, such as used cooking oil. The production process of this material uses 85% less energy than traditional labels and 9% less CO2.
CAP
Unfortunately, our caps are not that special. Our suppliers are working on making them with ocean bound plastic as well, but the technology is not quite there yet, so we had a little setback. For now, they are made with virgin PP plastic, but they are still fully recyclable. Watch this space!
TOOTILAB ULTIMATE BUNDLE X 4
Regular price $246.00 Sale price $215.00 Save $31.00- The most complete lineup for curly hair
- Leaves the scalp feeling clean without making the hair feel stripped
- Extreme slip for easy brushing under the shower
- Enhances your natural curl pattern and keeps it moisturised through the days
- Defines curls and prevents frizz
- Protects your style from rain, humidity and hot weather
- Protects from heat damage
- No flakes or stickiness
For All types of curls, waves and coils
BUNDLE CONTAINS 4 X FULL SIZE PRODUCTS. THIS IS THE ENTIRE LINE-UP OF TOOTILAB.
Gentle shampoo 400ml
Conditioner 400ml
Soft leave in cream 300ml
All weather styling gel 300ml
You don't need a 10-step curly hair routine when you're just getting started. Of course, each product has its function and place, but when you're at the beginning you're going to see much better results if you focus on nailing the basics.
The bottles have braille on pack to help identify them if you are visually impaired. The Gentle Shampoo has the letters SHP, the Detangling Conditioner has the letters CON, the Soft Leave-in Cream has the letters L-V-N and the All Weather Styling Gel has the letters G-E-L.
Signature Fragrance
Crafted by one of the world's best perfume houses, our fresh gender-neutral scent contains a patented calming fragrance technology scientifically proven to lift your mood.
Head notes: Lemon, Waterlily
Heart notes: Clary Sage, Marine
Base notes: Cedarwood, Abelmosk Seed, Amber
GENTLE SHAMPOO: Water (Aqua), Cocamidopropyl Betaine, Lauryl Glucoside, Glycerin, Sodium Methyl Cocoyl Taurate, Aloe Barbadensis Leaf Juice Powder, Caprylyl/Capryl Glucoside, Sodium Lauroyl Sarcosinate, Sodium Cocoamphoacetate, Inulin, Fragrance (Parfum), Benzyl Alcohol, Polyquaternium-7, Potassium Sorbate, Saccharide Isomerate, Argan Oil Glycereth-8 Esters, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Chloride, Alpha-Glucan Oligosaccharide, Trisodium Ethylenediamine Disuccinate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Sodium Citrate, Hexyl Cinnamal.
DETANGLING CONDITIONER: Water (Aqua), Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Propylene Glycol, Polyglyceryl-4 Caprate, Hydroxyethylcellulose, Cetrimonium Chloride, Inulin, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-37, Polyquaternium-11, Saccharide Isomerate, Citric Acid, Sodium Benzoate, Cocos Nucifera (Coconut) Seed Butter, Alpha-Glucan Oligosaccharide, Laureth-2, Ribes Nigrum (Black Currant) Seed Oil, Trisodium Ethylenediamine Disuccinate, Niacinamide, Panthenol, Pentylene Glycol, Sodium Citrate, Ethylhexylglycerin, Hexyl Cinnamal.
SOFT LEAVE-IN CREAM: Water (Aqua), Cetearyl Alcohol, Cicer Arietinum Seed Extract, Glycerin, Polyglyceryl-4 Caprate, Propylene Glycol, Hydroxyethylcellulose, Linum Usitatissimum (Linseed) Seed Oil, Behentrimonium Chloride, Phenoxyethanol, Polyquaternium-37, Fragrance (Parfum), Chlorphenesin, Citrus Aurantium Dulcis (Orange) Fruit Extract, Dicaprylyl Carbonate, Astrocaryum Murumuru Seed Butter, Benzyl Alcohol, Butyrospermum Parkii (Shea) Butter, Citric Acid, Simmondsia Chinensis (Jojoba) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Trisodium Ethylenediamine Disuccinate, Lactobacillus Ferment, Sodium Hydroxide, Pogostemon Cablin Oil, Tetramethyl Acetyloctahydronaphthalenes, Hexyl Cinnamal, Limonene, Linalyl Acetate, Juniperus Virginiana Oil, Citrus Aurantium Peel Oil, Alpha-isomethyl Ionone, Linalool.
ALL WEATHER STYLING GEL: Water (Aqua), Hydrolyzed Corn Starch, Glycerin, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Citric Acid, Phenoxyethanol, Benzyl Alcohol, Fragrance (Parfum), Fructose, Hydroxyacetophenone, Sodium Hydroxide, Trisodium Ethylenediamine Disuccinate, Polyglyceryl-4 Caprate, Ethylhexylglycerin, Pentylene Glycol, Salicylic Acid, Sodium Citrate, Sodium Hyaluronate, Polyporus Umbellatus (Mushroom) Extract, Pogostemon Cablin Oil, Tetramethyl Acetyloctahydronaphthalenes, Hexyl Cinnamal, Limonene, Linalyl Acetate, Juniperus Virginiana Oil, Citrus Aurantium Peel Oil, Alpha-isomethyl Ionone, Linalool.

TOOTILAB TRAVEL STYLING DUO
Regular price $44.95CONTAINS 2 X TRAVEL MINIS IN A VALUE PACK EACH BOTTLE 75ML
SOFT LEAVE IN CREAM
WHAT IT DOES
- Hydrating and conditioning
- Enhances your natural texture
- Improves curl retention
- Smooths and softens the hair
- Not heavy or greasy
WHO IS IT FOR
All types of curls, waves and coils
WHAT NO ONE TELLS YOU
Leave-in conditioners are not styling products! They provide softness and moisture, but on their own they won’t give much definition and frizz control. Always pair it with a styling gel to make your curls last for longer.
ACCESSIBILITY
The bottles have braille on pack to help identify them if you are visually impaired. The Soft Leave-in Cream has the letters L-V-N.
Simple Instructions
Use on soaking wet hair. Rake it through your curls thoroughly until they are evenly coated. Start with a dime-size and add more if needed, until the hair feels a little slimy - a little goes a long way. Gently scrunch to help curls spring up, then follow with the All Weather Styling Gel for long-lasting definition and frizz control.
Signature Fragrance
Crafted by one of the world's best perfume houses, our fresh gender-neutral scent contains a patented calming fragrance technology scientifically proven to lift your mood.
Head notes: Lemon, Waterlily
Heart notes: Clary Sage, Marine
Base notes: Cedarwood, Abelmosk Seed, Amber
Full Ingredient List
Water (Aqua), Cetearyl Alcohol, Cicer Arietinum Seed Extract, Glycerin, Polyglyceryl-4 Caprate, Propylene Glycol, Hydroxyethylcellulose, Linum Usitatissimum (Linseed) Seed Oil, Behentrimonium Chloride, Phenoxyethanol, Polyquaternium-37, Fragrance (Parfum), Chlorphenesin, Citrus Aurantium Dulcis (Orange) Fruit Extract, Dicaprylyl Carbonate, Astrocaryum Murumuru Seed Butter, Benzyl Alcohol, Butyrospermum Parkii (Shea) Butter,
Citric Acid, Simmondsia Chinensis (Jojoba) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Trisodium Ethylenediamine Disuccinate, Lactobacillus Ferment, Sodium Hydroxide, Hexyl Cinnamal, Limonene, Alpha-isomethyl Ionone, Linalool.
ALL WEATHER STYLING GEL
The one that defines your curls and protects from frizz, come rain or shine.
WHAT IT DOES
- Medium flexible hold
- Defines curls and prevents frizz
- Protects your style from rain, humidity and hot weather
- Protects from heat damage
- No flakes or stickiness
- Medium flexible hold
- Defines curls and prevents frizz
- Protects your style from rain, humidity and hot weather
- Protects from heat damage
- No flakes or stickiness.
WHO IS IT FOR
All types of curls, waves and coils
All types of curls, waves and coils
WHAT NO-ONE TELLS YOU
If your hair is crunchy after you’ve dried it, don't worry, that’s a good sign! It means that your style has been locked in place, so it will last longer and have less frizz. The crunch is just temporary. Once the hair is dry, gently scrunch it to break the cast and turn it soft and bouncy again.
ACCESSIBILITY
The bottles have braille on pack to help identify them if you are visually impaired. The All Weather Styling Gel has the letters G-E-L.
Simple Instructions
Use on soaking wet hair. Smooth it on your curls until they are evenly coated. A little goes a long way. Start with a dime-size and add more if needed, until the hair feels a little slimy. Gently scrunch to help curls spring up, then diffuse or air dry. After the hair is fully dry, scrunch again to break the crunchy cast and reveal soft, bouncy and defined results.
Signature Fragrance
Crafted by one of the world's best perfume houses, our fresh gender-neutral scent contains a patented calming fragrance technology scientifically proven to lift your mood.
Head notes: Lemon, Waterlily
Heart notes: Clary Sage, Marine
Base notes: Cedarwood, Abelmosk Seed, Amber
Full Ingredient List
Water (Aqua), Hydrolyzed Corn Starch, Glycerin, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Citric Acid, Phenoxyethanol, Benzyl Alcohol, Fragrance (Parfum), Fructose, Hydroxyacetophenone, Sodium Hydroxide, Trisodium Ethylenediamine Disuccinate, Polyglyceryl-4 Caprate, Ethylhexylglycerin, Pentylene Glycol, Salicylic Acid, Sodium Citrate, Sodium Hyaluronate, Polyporus Umbellatus (Mushroom) Extract, Hexyl Cinnamal, Limonene, Alpha-isomethyl Ionone, Linalool.
SUSTAINABILITY
Bottle
Fully recyclable and made of 100% recycled ocean bound plastic collected by the Prevented Ocean Plastic™ programme. They work with bottle collectors in areas where the coastline is at risk of ocean plastic pollution, to give waste a value and create economic benefits for individuals and local communities.
LABEL
Easily recyclable with the bottle without needing to peel it off first. It's upcycled from 99% bio-based byproducts that would otherwise go to waste, such as used cooking oil. The production process of this material uses 85% less energy than traditional labels and 9% less CO2.
CAP
Unfortunately, our caps are not that special. Our suppliers are working on making them with ocean bound plastic as well, but the technology is not quite there yet, so we had a little setback. For now, they are made with virgin PP plastic, but they are still fully recyclable. Watch this space!