Why choose us?
We love to support other women in business, and aim to be inclusive in the way we do business and providing products to our customers. We love the environment too much to destroy it. All our packaging is re-usable and biodegradable.
Curly hair needs gentle cleansers that don't strip away natural oils, but not all hair types like co-washing. If your hair is fine or greasy using a co-wash may actually weigh it down and make it look flat. That's when our Core Strength Shampoo comes in! This cleanser will look and foam like a traditional shampoo, but it contains much gentler ingredients that will not dry curls out, so it is suitable for frequent washes and colour safe. It is also enriched with proteins and fortifying actives that will help strengthen the hair and protect it from breakage.
WHO IS IT FOR?
All curl types, and even straight hair! Particularly beneficial for weak, damaged hair. Suitable for any hair thickness. Particularly recommended to people with medium to high porosity hair, can be used by low porosity hair because of its low protein content.
ZERO SPOONS OF: SULPHATES, PARABENS, SILICONES, MINERAL OILS, PHTHALATES, DEA
INCI: WATER (AQUA), SODIUM METHYL COCOYL TAURATE, COCAMIDOPROPYL BETAINE, DECYL GLUCOSIDE, PEG-120 METHYL GLUCOSE TRIOLEATE, SODIUM CHLORIDE, OPUNTIA TUNA (PRICKLY PEAR) FRUIT EXTRACT, CUCURBITA PEPO (PUMPKIN) SEED EXTRACT*, PSIDIUM GUAJAVA (GUAVA) FRUIT EXTRACT, RIBES NIGRUM (BLACK CURRANT) FRUIT EXTRACT, BRASSICA OLERACEA ACEPHALA (KALE) LEAF EXTRACT, LENTINUS EDODES (SHIITAKE MUSHROOM) EXTRACT*, HYDROLYZED HEMP SEED EXTRACT, HYDROLYZED RICE PROTEIN, HYDROXYPROPYLGLUCONAMIDE, HYDROXYPROPYLAMMONIUM GLUCONATE, GLYCERIN, PROPANEDIOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, POLYQUATERNIUM-10, CITRIC ACID, TARTARIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE, PHENOXYETHANOL, FRAGRANCE (PARFUM), BENZYL ALCOHOL, LIMONENE, LINALOOL.
*organic ingredients
Our mission is to provide clean, effective products that help you achieve the curls of your dreams. We’re constantly looking for feedback and finding ways to improve on existing formulas to deliver better results and experiences to our community. This means that our ingredient lists may vary for a period of time as we improve them. For the most accurate ingredient list, please refer to the one printed on the package.
Why choose us?
We love to support other women in business, and aim to be inclusive in the way we do business and providing products to our customers. We love the environment too much to destroy it. All our packaging is re-usable and biodegradable.